South Africa's national Department of Sport and Recreation has partnered with the Youth Development through Football and other NGOs to form the Peace Caravan, an initiative that will tour several East African countries during March 2009 to generate excitement for the 2010 Fifa World Cup.
The 2006 Fifa World Cup did something to the German psyche that no politician had ever achieved – it imbued the nation with a sense of pride and common destiny. In 2010, hosting the most successful World Cup ever obliges South Africa to raise the bar on Germany’s rebranding success, writes branding expert Dr Nikolaus Eberl.
Women's football is big, with international tournaments, professional players and big-money sponsorship. South Africa is to join this new global sport with the Absa Women's League, set to take its place among similar competitions across the world.