The 2010 legacy
Building a global legacy for South Africa
24 August 2010
The International Marketing Council of South Africa launched the Nation Brand ‘Legacy’ campaign, in Johannesburg on 23 August 2010. The campaign aims to align the country’s brand to its unique culture and its people, while also building the brand globally.
• World Cup's transport legacy
New ambulances for North West
24 August 2010
The North West provincial government bought 73 brand new ambulances specifically for the recent 2010 Fifa World Cup, and now it has distributed the fleet amongst the province’s state hospitals.
• Soweto to get a second state hospital
World Cup’s transport legacy
19 August 2010
Although the 2010 Fifa World Cup may almost be forgotten by some, its legacy will ensure that most urban South Africans have easy access to efficient public transport by 2020.
• Gautrain rolls out this week
South Africa gains from 2010 security plan
05 August 2010
Although the 2010 Fifa World Cup came to an end almost a month ago, the crime-prevention strategy used during the tournament will continue, helping create a safer, more secure South Africa.
• Top safety plan for World Cup
World Coaches Academy at Wits
04 August 2010
South Africa's University of the Witwatersrand and the Netherlands government have joined forces to create a World Cup legacy programme to develop social and football skills in the southern African region.
• Out of Africa, something new
South Africa driven by World Cup momentum
27 July 2010
Hosting the 2010 Fifa World Cup has undoubtedly benefited South Africa, with national pride, employment opportunities, the economy and investor confidence all receiving a welcome boost.
• World Cup: 97% of SA 'more proud
Cape Town's World Cup winter boost
22 July 2010
Cape Town, foreign tourists' favourite South African city, is set to enjoy long-term benefits from successfully hosting the 2010 Fifa World Cup by building its reputation as a special-events destination in the winter off-season.
• SA wins big at World Travel Awards
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