Johannesburg has long been known as the City of Gold. It is the top place that African millionaires call their home.
The Gauteng Stakeholder Workshop featured vibrant discussion about the existence of a country's brand, the pros and cons of having one, and the best way to build a nation brand. It was widely agreed that all provinces should align with the overall nation brand message.
At a workshop held in Johannesburg this week, Brand South Africa urged stakeholders and provinces to align themselves with its brand so that the nation would have one story, well told.
Shifting South Africa's economy from energy-intensive sectors to those with lower energy consumption will take more time, and even more funding. But the impact will be more permanent and sustainable.