Play Your Part is a call for every South African to do what they do with excellence and diligence in order to help the country become a brand that attracts investment, according to Wendy Tlou, chief marketing officer at Brand South Africa.
Four prominent South Africans have lent their support to the UNHCR's I Belong Campaign to end statelessness within a decade. Without a state, a person has no identity, and is denied access to basic human rights – even a death certificate – and is more vulnerable to human trafficking and persecution.
Tight fiscal policy and well-targeted social support, such as child and disability grants and free basic services, have helped to lift millions of people out of poverty. If South Africa can ride out external factors, the World Bank states, its economy will grow and its social programmes will continue.
Drug makers are fighting attempts to change the patent laws in South Africa that would allow cheaper generics on to the market – life-saving medication to treat life-threatening diseases. There is precedent for the country, however, in a ruling by the Indian Supreme Court over the patent for cancer drug Gleevec.
In Africa, there is a deeply entrenched belief that education is wasted on girls, that their lot in life is to raise a family. But the truth is that gender equality in education boosts economic growth. Girls Charge focuses on improving access to quality education in some of Africa's most marginalised communities.
South Africa’s national holidays, such as Heritage Day, can contribute to a common identity and active citizenship, writes Wendy Tlou of Brand South Africa.
"It is not too late for South Africans to become active citizens in a way that really matters – by actively shaping our democracy," writes Bishop Ziphozihle Siwa, head of the Methodist Church. "We will all be stronger for it and our institutions will benefit immeasurably."