Brand South Africa and Brand Ghana are hosting a dialogue in the capital of Accra this week on building competitive African nation brands. At the same time, the South Africa Incorporated research project is also in the West African country to find out what they think about us. Here’s how the two countries fare in some of the more important economic indicators.
Ghanaian and South African officials, business people, students and civil society will meet in Accra to thrash out ways to build competitive African nation brands. It will look at active citizenship as necessary for economic growth. The dialogue takes place against flat economic competitiveness on the continent as a whole.
South Africa is the fourth fastest growing digital economy in the world, according to the Digital Evolution Index. And significantly, all four of the African countries measured – South Africa, Kenya, Nigeria and Egypt – are fast moving towards digital evolution. This spells good news for e-commerce.
Kenya thinks South African business managers are imposing and controlling; Nigerians respect their insistence on corporate governance. How other African countries perceive South Africa affects trade; building better relationships will boost business. Next stop on the South Africa Incorporated research bus is Accra.
Moody's recently downgraded its rating of South Africa's economy, but that should not prevent the country from planning for the long term. The idea of long-term goals rather than a short economic cycle had currency at a debate on building an inclusive economy, where the example of Germany's reunification was also flown.
On 15 and 16 November South Africa will join 19 other major developed and emerging economies for the annual Group of 20, or G20, summit to discuss ways to boost global growth. The summit will include perspectives from the international business leaders who make up the Business 20, or B20.