Brand South Africa will host its second South African Competitiveness Forum in Johannesburg in early 2015 under the theme "Active citizenship and its role in changing the South African brand reality".
When Zimbabwe's economy tanked in 2002, the people spoke of "the coin problem". Because there was no change, every purchase had to be rounded up to the dollar. With most people living on the breadline, this was a severe hardship. Enter Econet Wireless and its innovative mobile payment system.
Perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. This was one of the insights gained from Brand South Africa fieldwork and other research in Kenya and Nigeria.
Dutch beer company Heineken is eyeing Africa's beer drinkers, and aims to grow its profile by meeting the continent's taste for home brews. Its brewery in Ethiopia produces alcoholic and non-alcoholic beers and is preparing to launch its Harar Beer label internationally.
Buying locally made goods is not just about patriotism; it's about investing in the country, economic growth and job creation. Leslie Sedibe, head of Proudly SA, says every citizen should buy South African goods every time they shop. It is one way they can play their part for the nation.